Not Your Typical Treehugger

Wel­come to the Not Your Typ­i­cal Tree­hug­ger cam­paign. Ve­g­ans come from all stages of life and from a mul­ti­tude of dif­fer­ent pro­fes­sions and so­cial groups

We are doc­tors, fire­fight­ers, pro­fes­sors, pow­er­lifters, nurs­es, en­gi­neers, par­ents, mar­tial artists, teach­ers, bank­ers, body­builders, lawy­ers, ve­t­eri­narians, so­cial work­ers, com­put­er sci­en­tists, min­ers and more.

Yet we have no­ticed over the years that many peo­ple car­ry around a tired old set of an­ti ve­g­an prej­u­dices, just wait­ing to un­load them on the first un­sus­pect­ing ve­g­an they come across. You’ll of­ten hear th­ese peo­ple mind­less­ly char­ac­terise ve­g­ans as pale, weak, wast­ing away, tree hug­ging let­tuce munch­ing hip­pies, most­ly with­out ev­er hav­ing met an ac­tu­al ve­g­an!

The aim of the Not Your Typ­i­cal Tree­hug­ger cam­paign is to in­tro­duce you to re­al ve­g­ans in the com­mu­ni­ty, from all walks of life, and in the pro­cess take a sledge­ham­mer to un­in­formed and in­cor­rect prej­u­dices about what it is to be ve­g­an.

In June 2010 we launched the cam­paign with this pro­file of ve­g­an body­builder Joel Kirk­ilis. Ev­ery month we post a new pro­file to the Not Your Typ­i­cal Tree­hug­ger web­site. The pro­files fea­ture in­for­ma­tion about how and why peo­ple have gone ve­g­an, favou­rite foods and recipes, re­ac­tions of fam­i­ly and friends, and sto­ries about how go­ing ve­g­an has changed lives for the bet­ter. The cam­paign is glob­al and if you know any­one who would like to be fea­tured as part of this new and exc­it­ing cam­paign, or would like to be pro­filed your­self, please let us know.

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  • [...] Bodybuilder Joel Kirkilis is featured in the new Uproar campaign “Not your typical treehugger“. The campaign aims to show vegans from all walks of life, and in the process break down [...]

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  • Congratulations on your recent win, they should call you Swole Joel

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  • [...] bodybuilder, Joel Kirkilis [image via http://www.uproar.orgYou’ve been told many things about nutrition, fitness and health throughout your life whether [...]