Welcome to the Not Your Typical Treehugger campaign. Vegans come from all stages of life and from a multitude of different professions and social groups
We are doctors, firefighters, professors, powerlifters, nurses, engineers, parents, martial artists, teachers, bankers, bodybuilders, lawyers, veterinarians, social workers, computer scientists, miners and more.
Yet we have noticed over the years that many people carry around a tired old set of anti vegan prejudices, just waiting to unload them on the first unsuspecting vegan they come across. You’ll often hear these people mindlessly characterise vegans as pale, weak, wasting away, tree hugging lettuce munching hippies, mostly without ever having met an actual vegan!
The aim of the Not Your Typical Treehugger campaign is to introduce you to real vegans in the community, from all walks of life, and in the process take a sledgehammer to uninformed and incorrect prejudices about what it is to be vegan.
In June 2010 we launched the campaign with this profile of vegan bodybuilder Joel Kirkilis. Every month we post a new profile to the Not Your Typical Treehugger website. The profiles feature information about how and why people have gone vegan, favourite foods and recipes, reactions of family and friends, and stories about how going vegan has changed lives for the better. The campaign is global and if you know anyone who would like to be featured as part of this new and exciting campaign, or would like to be profiled yourself, please let us know.